Breathe E.z.

Breathe E.z. is a bad breath first aid kit. This is a conceptual project implementing product design and branding as a means of portraiture. The serious and medical approach to such an insignificant problem like bad breath serves as a means of illustrating the awkward and self conscious nature of an individual that would find this product necessary.

Through solely focusing on sterility and utilitarianism the ridiculousness of this product's function and existence becomes apparent. Overall this is an exercise in absurdity where Pharmaceutical and Medical Design meets Memphis Design, and is presented with in the lexicon of an infomercial. 

Creative Role: Art Direction, Visual Development, Branding, Graphic Design, Product Design, Illustration, Animation