IBM: Data Stories
In this project, I collaborated with the IBM Institute for Business Value to design and animate a series titled "Data Story." The series focused on visually illustrating the impactful role of artificial intelligence in IBM's business landscape.
I took a minimalist infographic approach, ensuring that complex concepts and data were simplified and communicated clearly through clean, dynamic animations. This style helped engage viewers while maintaining focus on the key messages. Throughout the project, I worked closely with the team to ensure that each animation conveyed both the technical sophistication and the real-world application of AI in a way that was easy to understand and visually compelling.
Creative Role: Motion Design, Design, Animation
Style Frames
Pitch Frames
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Studio: Dress Code
Client: IBM
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Executive Creative Director: Andre Andreev
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Post Producer: Sarah Nadeau
Art Director: Bran Dougherty-Johnson
Design: Jesper Bolther, Bryan Louie, Dennis Moore, Christopher Vela
Animation: Bran Dougherty-Johnson, Matt Choi, Marta Lemos, Rasmus Löwenbrååt, Dennis Moore
Audio & Music: YouTooCanWooVO: Karen Butner, Jacob Dencik, Gerry Parham